GLOP x Radish · Launch and Post-LaunchSep 25 – Dec 1, 2026

GLOP

Workstreams to the NYC Marathon launch and the November press moment. Marathon weekend is shaded.

Radish GLOP Waiting on GLOP Estimated dates Milestone

October

Launch GLOP at the NYC Marathon and get it in front of the right people in person.

Focus
Mastercard expo at Javits, the Run Den pop-up and Oct 30 party at Rec Room, press outreach, first round of seeding, marathon day content with Alexi.
Sets up
The contacts, content and editor relationships we build on in November.

November

November is online. Get GLOP showing up there, through press and people.

Option A
An experience in mid-November, built to get editors writing.
Option B
A GLOP campaign with a 3-prong strategy around one person, like Sarah Sherman, or a group: content, seeding and IRL.
Option C
A one-woman show for Alexi.
Option D
A docuseries starring the freaks and geeks we know.
Running alongside
Getting GLOP into places like Errands, Substacks and podcasts. Seeding to 50 influencers close to the marathon, and following up for content.
Why front-load
Any of these is time intensive and needs more budget, so we're asking for the fee up front instead of in December.
Rec Room party ↗

Who's on what

  • Deb + Ruby Creative and strategy
  • Ruby Designer outreach for marathon looks
  • Juliette Editor outreach, and strategy
  • Shae Writing: press kit, release, angles, templates. Also outreach and coordination with Ronnie
  • Ronnie Coordination: bookings, logistics, seeding
  • Anna Contracts: talent, vendors, staff
  • Alexi GLOP founder: network, sponsors, sign-offs
  • Sam GLOP creative director: display, kits, brand assets
  • Kaylyn GLOP biz ops: sponsors, product, POS, load-ins, payments

Blocking us now

  • A shared Slack channel: GLOP to invite the Radish team
  • Alexi and GLOP's network list, assigning where each person goes: seeding, party, marathon day, etc. Network List ↗
  • Seeding addresses: send the form to first-round names. Address form ↗
  • Alexi's editors for the Run Den and November
  • Alcohol sponsor (Alexi, Kaylyn)
  • Product for seeding kits
  • Marathon cheer station details for photographer placement (Kaylyn)

Open on GLOP's side

  • Javits: load-in staff, product drop-off, POS (3 counter staff per day)
  • Countertop display direction (Sam)
  • Alexi's Mastercard appearance expectations
  • Race day: Alexi start and finish times, pedicab timing, As Is start, credentials